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aeroshell w100
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible65.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good$116.08avg listing price — sweet spot $15–$100
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Market size
Okay$223K$223K/yr · 9K searches
Price range
Okay$47.54–$199.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price