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a2z
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great327.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good$130.73avg listing price — sweet spot $15–$100
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 36K searches
Price range
Bad$78.17–$193.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Returns
Bad9.8%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand