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99-04 mustang headlights
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Review moat
Great264.78avg incumbent reviews — the moat a new listing must climb
Avg price
Great$93.48avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Price range
Okay$55.69–$212.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 26K searches
Signals High Price