48
9012 headlight bulb
Skip itSoft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.38avg listing price — sweet spot $15–$100
Price range
Great$5.53–$96.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$248K$248K/yr · 135K searches
Review moat
Okay2,142.13avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-37.4%90-day search growth — must beat 0% to launch