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9005 headlight bulbs

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Soft demand (-29.8% this quarter) — this niche doesn't clear our bar today.

Market size 61Growth 10Conversion 65Competition 58Returns 19Price range 87Avg price 95Brand share 47Review moat 28Quality gap 55

Avg price

Incredible$24.90

avg listing price — sweet spot $15–$100

Price range

Great$5.73–$95.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$524K

$524K/yr · 362K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,672.91

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Growth

Bad-29.8%

90-day search growth — must beat 0% to launch

Search terms