35
8an to 6an
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Review moat
Good675.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Okay$11.38avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 28K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$7.32–$15.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand