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88-98 chevy tail lights
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great272.21avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$103.15avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$25.94–$253.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 55K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Signals High Price