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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 37Conversion 59Competition 35Returns 69Price range 83Avg price 88Brand share 4Review moat 80Quality gap 37

Avg price

Great$64.50

avg listing price — sweet spot $15–$100

Price range

Great$12.61–$112.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great403.47

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$230K

$230K/yr · 71K searches

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad99%

top-5 brand share — brand-locked demand

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