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68596317ab
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great206.81avg incumbent reviews — the moat a new listing must climb
Avg price
Great$84.13avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$46.68–$225.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$78K$78K/yr · 14K searches
Growth
Bad-52.3%90-day search growth — must beat 0% to launch
Signals High Price