36
6501kw2002a
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Review moat
Good530.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.20–$33.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 34K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf