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578 led bulb

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Soft demand (-18.5% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 16Conversion 82Competition 54Returns 48Price range 42Avg price 37Brand share 67Review moat 24Quality gap 38

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Price range

Okay$4.34–$22.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.49

avg listing price — sweet spot $15–$100

Review moat

Bad6,350.88

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$79K

$79K/yr · 87K searches

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

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