47
55 gallon drum funnel
Skip itSoft demand (-7.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great210.54avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$70.41avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 31K searches
Price range
Bad$13.09–$371.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Signals High Price