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5/8 fuel hose
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.52avg listing price — sweet spot $15–$100
Price range
Great$12.98–$51.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,745avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 30K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand