50
4x6 led headlights
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great273.32avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$91.13avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$29.54–$189.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$117K$117K/yr · 144K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale