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4runner headlights
Skip itPrices mostly outside the sweet spot ($27.99–$1594.59) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Review moat
Great422.87avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$277.78avg listing price — sweet spot $15–$100
Market size
Okay$102K$102K/yr · 47K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Returns
Bad8.8%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$27.99–$1594.59cheapest to priciest tracked listing — scored on the share inside $15–$100