43
40 chain
Skip itA small market ($85K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.07avg listing price — sweet spot $15–$100
Review moat
Good543.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$8.52–$25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$85K$85K/yr · 56K searches