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3m primer 94
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$22.05avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.37–$34.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.7%90-day search growth — must beat 0% to launch
Review moat
Good1,036.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$27K$27K/yr · 27K searches
Brand share
Bad98%top-5 brand share — brand-locked demand