52
35 chain
Worth a lookShows a sweet-spot price point ($17.12 avg), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Great493.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.77–$25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$184K$184K/yr · 141K searches
Brand share
Bad92%top-5 brand share — brand-locked demand