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3/8 npt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,000.4avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Price range
Okay$5.33–$21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 41K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand