57
275/55r20
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Great262.86avg incumbent reviews — the moat a new listing must climb
Market size
Great$957K$957K/yr · 668K searches
Avg price
Okay$275.59avg listing price — sweet spot $15–$100
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$113.06–$758.91cheapest to priciest tracked listing — scored on the share inside $15–$100