54
265/65r17
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($100.71–$600.56) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Review moat
Great291.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$212.52avg listing price — sweet spot $15–$100
Market size
Okay$186K$186K/yr · 137K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$100.71–$600.56cheapest to priciest tracked listing — scored on the share inside $15–$100