45
265/35/22
Skip itPrices mostly outside the sweet spot ($101.04–$547.41) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good757.2avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay$208.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Okay$108K$108K/yr · 55K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$101.04–$547.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price