36
265/35/18
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,105.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good$166.03avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$31K$31K/yr · 37K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$81.85–$378.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price