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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 58Conversion 82Competition 18Returns 97Price range 88Avg price 95Brand share 14Review moat 75Quality gap 18

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.88

avg listing price — sweet spot $15–$100

Price range

Great$7.99–$100.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great493.86

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.0%

90-day search growth — must beat 0% to launch

Market size

Okay$100K

$100K/yr · 43K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Search terms