46
245/40/19
Skip itPrices mostly outside the sweet spot ($79.17–$391.54) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good836.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$164.01avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$177K$177K/yr · 96K searches
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$79.17–$391.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price