52
235/60/15
Worth a lookShows low returns (0.2%), but weak search conversion (0.3%) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good1,042.56avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Avg price
Good$165.84avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$36.85–$510.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$46K$46K/yr · 104K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale