46
235/45/17
Skip itPrices mostly outside the sweet spot ($66.93–$290.17) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good958.84avg incumbent reviews — the moat a new listing must climb
Avg price
Good$131.68avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 59K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$66.93–$290.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price