42
225/40/19
Skip itPrices mostly outside the sweet spot ($65.80–$390.44) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good770.25avg incumbent reviews — the moat a new listing must climb
Avg price
Good$163.23avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 31K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$65.80–$390.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price