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58

22 wiper blades

Worth a look

Shows a $19.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 10Conversion 64Competition 86Returns 57Price range 84Avg price 95Brand share 23Review moat 5Quality gap 47

Market size

Incredible$19.5M

$19.5M/yr · 12.7M searches

Avg price

Incredible$26.99

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$9.43–$49.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

Review moat

Bad40,256.06

avg incumbent reviews — the moat a new listing must climb

Reviews