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2024 tacoma
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Great386.59avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$171.04avg listing price — sweet spot $15–$100
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 105K searches
Price range
Bad$8.68–$2944.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale