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2020 kia telluride oil filter housing
Skip itSoft demand (-84.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Incredible45.33avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$39.37avg listing price — sweet spot $15–$100
Price range
Incredible$31.76–$47.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 10K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-84.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier