34
2019 ram 1500 floor mats
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Good626.76avg incumbent reviews — the moat a new listing must climb
Avg price
Good$116.54avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 24K searches
Price range
Bad$69.05–$267.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.2%90-day search growth — must beat 0% to launch