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2019 jeep compass radio screen
Skip itSoft demand (-43.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible74.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great$91.09avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$52.71–$181.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$81K$81K/yr · 31K searches
Returns
Bad8.1%return rate — above 5% kills the launch gate
Growth
Bad-43.9%90-day search growth — must beat 0% to launch