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2018 chevy equinox cabin air filter

Worth a look

Shows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 27Growth 63Conversion 95Competition 45Returns 90Price range 78Avg price 83Brand share 57Review moat 23Quality gap 16

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$18.35

avg listing price — sweet spot $15–$100

Price range

Great$8.27–$39.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+40.7%

90-day search growth — must beat 0% to launch

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$112K

$112K/yr · 50K searches

Review moat

Bad8,069.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Search terms