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51

2017 nissan rogue cabin air filter

Worth a look

Shows searches that convert (12.3% search→purchase), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 69Conversion 95Competition 30Returns 88Price range 55Avg price 76Brand share 58Review moat 24Quality gap 21

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$15.41

avg listing price — sweet spot $15–$100

Growth

Good+50.3%

90-day search growth — must beat 0% to launch

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Good$7.04–$24.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,603.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 36K searches

Reviews