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2017 honda civic air filter
Worth a lookShows searches that convert (11.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Price range
Great$8.02–$57.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,648.28avg incumbent reviews — the moat a new listing must climb
Market size
Okay$123K$123K/yr · 55K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand