50
2016 nissan altima headlights
Worth a lookShows a thin review moat (54 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Review moat
Incredible54avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$143.03avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$124K$124K/yr · 68K searches
Price range
Bad$56.79–$276.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale