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2016 honda odyssey floor mats
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Good$110.50avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$33.75–$184.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,854.26avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 26K searches