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2016 f150 key fob
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.93avg listing price — sweet spot $15–$100
Price range
Great$7.45–$86.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great296.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 46K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand