Skip to content
57

2016 f150 front bumper

Worth a look

Shows a thin review moat (19 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 22Conversion 16Competition 91Returns 72Price range 7Avg price 32Brand share 82Review moat 99Quality gap 90

Review moat

Incredible19.27

avg incumbent reviews — the moat a new listing must climb

Competition

Great24%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great53%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 5% kills the launch gate

Market size

Okay$236K

$236K/yr · 65K searches

Avg price

Okay$291.12

avg listing price — sweet spot $15–$100

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$16.63–$1164.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms