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2015 nissan rogue headlights
Skip itSoft demand (-14.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible32.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good$129.41avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 41K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$84.86–$151.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-14.1%90-day search growth — must beat 0% to launch