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2015 nissan altima key fob
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Review moat
Great165.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.15avg listing price — sweet spot $15–$100
Price range
Good$5.78–$34.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 40K searches
Signals High Returns