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2015 nissan altima headlights
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great203.56avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$123.02avg listing price — sweet spot $15–$100
Market size
Good$643K$643K/yr · 205K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$33.73–$297.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.2%90-day search growth — must beat 0% to launch