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2014 honda crv headlight bulb

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Soft demand (-43.3% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 3Conversion 62Competition 33Returns 37Price range 89Avg price 95Brand share 27Review moat 60Quality gap 57

Avg price

Incredible$31.64

avg listing price — sweet spot $15–$100

Price range

Great$9.02–$94.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,083.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad$49K

$49K/yr · 28K searches

Growth

Bad-43.3%

90-day search growth — must beat 0% to launch

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