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2014 chevy silverado key fob

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Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.

Market size 48Growth 16Conversion 68Competition 27Returns 52Price range 86Avg price 95Brand share 33Review moat 82Quality gap 47

Avg price

Incredible$36.75

avg listing price — sweet spot $15–$100

Price range

Great$6.63–$83.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great355.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay$260K

$260K/yr · 116K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Search terms