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52

2013 hyundai elantra

Worth a look

Shows a sweet-spot price point ($25.44 avg), but soft demand (-27.2% this quarter) keeps it on the watch list.

Market size 33Growth 11Conversion 65Competition 76Returns 88Price range 58Avg price 95Brand share 78Review moat 24Quality gap 24

Avg price

Incredible$25.44

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.47–$154.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$158K

$158K/yr · 108K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,716.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Search terms