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2013 ford f150 key fob
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.61avg listing price — sweet spot $15–$100
Price range
Good$8.28–$26.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,542.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$47K$47K/yr · 36K searches
Brand share
Bad98%top-5 brand share — brand-locked demand