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2013 f150 blower motor

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A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 33Conversion 95Competition 11Returns 18Price range 95Avg price 95Brand share 31Review moat 48Quality gap 65

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$35.40

avg listing price — sweet spot $15–$100

Price range

Incredible$30.00–$39.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,748

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay$126K

$126K/yr · 30K searches

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Competition

Bad87%

top-5 click share — a locked-up shelf

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