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2013 chevy malibu headlights
Skip itSoft demand (-10.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great118.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$134.50avg listing price — sweet spot $15–$100
Market size
Okay$102K$102K/yr · 44K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$27.71–$364.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.7%90-day search growth — must beat 0% to launch