31
2012 nissan altima headlight
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible92.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$111.47avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$59.20–$266.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$64K$64K/yr · 27K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch